CEO Nestlé Belgium & Luxemburg
Purpose driven brand building
During his 22 years in the group, Alexander von Maillot has made his own the Nestlé purpose “Enhance quality of life and contribute to a healthier future”. His challenge is to ensure that the 60 brands of Nestlé in Belgilux keep the right course with this purpose.
A purpose is not a marketing or communication exercise. It’s a compass that guides us in what we do (and also what we will not do) when doing business.
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